Product positioning strategies are numerous, and the selection of one over another is crucial to how your company will market its products or services. Selecting the wrong strategy can cost lost ...

Product Positioning Vs. USP. ... Successful product marketing also requires the definition of the product's unique selling proposition, or USP, ...

“Product positioning” is a marketing technique intended to present products in the best possible light to different target audiences. The method is related to “market segmentation” in that ...

A positioning document aligns everyone. It clearly states the product's value, target audience, and key benefits. When everyone—from Product Development to Marketing to Sales—works from the same ...

April Dunford knows a lot about positioning from a career that has involved leading teams at big name tech firms such as IBM, Siebel and Sybase, as well as a number of start-ups. She shares her ...

Three fundamental factors have driven this change. In the late 1990's, the pharma industry transitioned from the growing Commercial Stage ("Pharma 1.0") to the mature Competitive Stage ("Pharma 2.0") ...

Product positioning strategy is critical in today's hyper-competitive marketplace where everybody's competing for the same shrinking budget and differentiation is hard to come by. Here are five ...

Great positioning is oft-overlooked by B2B businesses but oh. so. Important. It's time to use strategic positioning to make your products obviously awesome to your customers. This keynote presentation ...

This is what it means to position your product. To find a great example of strong product positioning, take a look at Harley-Davidson.This is the company’s internal positioning statement: The ...