Product positioning is an important element of a marketing plan. Product positioning is the process marketers use to determine how to best communicate their products' attributes to their target.

“Product positioning” is a marketing technique intended to present products in the best possible light to different target audiences. The method is related to “market segmentation” in that ...

April Dunford knows a lot about positioning from a career that has involved leading teams at big name tech firms such as IBM, Siebel and Sybase, as well as a number of start-ups. She shares her ...

Positioning means sending a message about your product or service that differentiates your product by assigning a unique selling differential, or proposition, explains YourArticleLibrary ...

Product positioning strategy is critical in today's hyper-competitive marketplace where everybody's competing for the same shrinking budget and differentiation is hard to come by. Here are five ...

LONDON--(BUSINESS WIRE)--A well-known market intelligence company, Infiniti Research, has announced the completion of their recent article on common mistakes to avoid in your product positioning ...

Positioning is how your product carves out its unique value for a well-defined audience. It’s the backbone of great marketing, sales and even product development.

This is what it means to position your product. To find a great example of strong product positioning, take a look at Harley-Davidson.This is the company’s internal positioning statement: The ...

Your positioning statement should remain internal, but it’s critical to everything that follows: Aligning teams, hiring the right people, developing the best product, communicating the value of ...