Product positioning is an important element of a marketing plan. Product positioning is the process marketers use to determine how to best communicate their products' attributes to their target.

“Product positioning” is a marketing technique intended to present products in the best possible light to different target audiences. The method is related to “market segmentation” in that ...

Product positioning is a major element of a thorough marketing plan and strategy. It involves developing and communicating the distinct attributes your product provides to targeted customers.

In this series of articles, we’ve been building a classic brand-positioning template that has been around in various forms for decades. Sometimes old school is still the way to go. Related ...

April Dunford knows a lot about positioning from a career that has involved leading teams at big name tech firms such as IBM, Siebel and Sybase, as well as a number of start-ups. She shares her ...

Product positioning strategy is critical in today's hyper-competitive marketplace where everybody's competing for the same shrinking budget and differentiation is hard to come by. Here are five ...

This is what it means to position your product. To find a great example of strong product positioning, take a look at Harley-Davidson.This is the company’s internal positioning statement: The ...