As a result, spending behind promotions, discounting and coupons/offers have been on the rise and with that increased spend we see a decrease in efficiency, on average.

It’s no secret a well-executed content marketing campaign can deliver a solid return on investment. According to Demand Metric, content marketing generates three times more leads than most ...

Consumer & Trade Promotions As Marketing Strategies. ... they offer trade partners (i.e., store owners) additional incentives to get their help in driving consumer demand.

The myths you believe often mask a deeper insecurity about the value you place on what you have to offer. If you don't fully believe in yourself, you'll naturally resist stepping into the spotlight.

How to Measure the Results of a Marketing Promotion. You can increase your company's exposure to potential clients and generate increased revenue if you conduct a successful marketing campaign.

Under the promotions, consumers often are encouraged to transfer a credit card balance or make a large purchase that would be subject to a low or zero percent interest rate for a set period of time.

Sales promotion is a venerable discipline, and reports of its demise have been circulating for years. But, if practitioners can augment their skills with other services, there is still a place for ...

Marketing Marketing and promotion. The hospitality industry worldwide spends millions on marketing. ... offers, new services or updated menus. in any business is to build the brand name, ...