In 2025, the best marketers are data analysts first and creatives second. They’re the ones who: • Let algorithms guide ...

Even the most creative marketing ideas can fall flat if they don't connect with the target audience in the right way.

As marketers rushed to respond to new tariffs, outside-the-box brand refreshes, classic TV ads and other tactics helped set ...

In today’s fast-paced digital landscape, effective social media marketing demands more than just eye-catching visuals or aggressive advertising, it calls for authentic storytelling. As brands navigate ...

A sales promotion campaign helps to increase product sales. Promotional tactics include special offers, discounts or free gifts that persuade stores to stock your products and customers to buy them.

AI is revolutionizing video marketing, shifting it from passive storytelling to a strategic tool. Predictive AI optimizes ...

The inside story of how a CEO and a group of marketers made a last-minute change of plans that now has the Ford brand leading ...

Marketing campaigns and initiatives have a defined beginning (launch) and end date, and include a call to action aimed to meet a specific goal (e.g. drive enrollment, foster recruitment, etc.).