Marketing Promotional Tools. Promotion is the aspect of marketing that involves delivery of company, brand or product messages to target customers. Several tools are used by companies to aid the ...

The promotion mix is the blend of different methods and tools of communication you use in presenting your company, products or services to target customers. Effective promotion is a key component ...

There are two main ways that promotional gifts can be utilised by marketing professionals: either as ‘external gifts’ or ‘internal tools’.

Marketing mix modeling is key to achieving marketing efficiency. Learn its benefits for ROI, channel synergy and data-driven decisions.

Meridian, Google’s new open-source Marketing Mix Model (MMM), has entered the rapidly evolving market for advanced marketing analytics and forecasting tools. This article explores Meridian’s ...

The marketing mix optimization is gaining immense popularity as this method quantifies the impact of every marketing strategy of your business.

When you leverage Facebook and Instagram tools, you have the opportunity to get to know your audience and create content that matters while simultaneously increasing brand awareness.

Monday, November 14th, 2022 at 7am PST | 10am EST | 3pm GMT | 4pm CET Discover promotion mix optimization approaches to balance and future-fit your investment strategy and maximize the impact of your ...

Listening tools can help companies determine social media ROI in terms of real financial impact. But this only works if consumer sentiment is part of a more holistic marketing mix model.

On that front, LinkedIn has published a new overview of its ad and targeting options, including its Accelerate AI-powered campaigns, which utilize its systematic understanding of user engagement to ...