Melissa Stone has been named senior VP of publicity for the Walt Disney Studios. She will lead the publicity team and oversee the PR strategy across theatrical, including Disney Live Action, Disney ...

Melissa Stone has been named senior vice president of publicity at The Walt Disney Studios, where she will lead the publicity team and oversee global PR strategy and execution across Disney's ...

Public relations (PR) is much more than the latest buzzword in the marketing world. The public’s impression of a brand can be significantly influenced by its publicity efforts. Publicizing aims to ...

Black Bear, the independent studio behind Sydney Sweeney’s boxing drama “Christy,” has hired Bianca Parkes and Heather Phillips to oversee marketing and publicity efforts. Their appointments were ...

If executed right, a publicity stunt -- especially during a big event such as the Super Bowl -- can make a business famous and help it grow its customer base as a result of all that publicity. The ...

Researchers have theorized on the relation between publicity and information in the press. They have recently discovered that publicity may cause distortions in news if there is not enough competence, ...

There are many terms used in the world of publicity and PR. Having an understanding of them can be of great benefit. Although there are many, here are a few of the essentials. PR: Stands for “public ...

It's a cliché that there's no such thing as bad publicity, and it may be a bit of solace as a small-business owner that the negativity means someone is paying attention to you. Research, however, ...

The exec has worked on campaign for 'Lilo & Stitch,' 'Ford v Ferrari,' and 'Andor.' ...