Is Pure Vanilla Extract Worth It? Depending on the brand and store, pure vanilla extract will typically cost $1 to $3 or more per ounce. Luckily, most recipes only call for one teaspoon or two, so ...

"That's because smelling a satisfyingly rich scent (vanilla) can trick your brain into thinking you've eaten more than you actually have," Hirsch said. According to Jackie, pure vanilla extract has to ...