"Purple shampoo is amazing on pale blonde hair as it neutralises unwanted yellow ... while on the road (and this was literally a face-and-root frame), so it has gotten very golden and brassy.

Reviewers say that, unlike other purple shampoos, this one leaves their hair feeling soft after cleansing ... The formula has lemon, ginger root and chamomile extract that work together to ...

It's been nearly ten years since visible roots were a hair colour trend, but according to the experts, this is all about to ...

“Put a purple shampoo all over your hair (even the darker roots) every second or third wash once you notice your color starting to fade,” says O’Connor. “I also like leaving the Goldwell ...