The brain and how it subconsciously responds to advertisements has been the name of the game this week. Rocket Fuel, a programmatic ad firm, on Thursday released new research that claims that ads with ...

If you’re planning on selling something on eBay, make sure the background color in your ad is red. Researchers have found that red backgrounds lead to more aggressive bidding, according to a study ...

Red—it’s the color of arousal, aggression, and...higher eBay bids? According to a new study published in the Journal of Consumer Research, the answer is yes. eBay items with a red background were ...

The color red influences consumers to become more aggressive in online auctions and affects how much they are willing to pay for products as varied as video game consoles and Florida vacation packages ...

REDWOOD CITY, Calif.--(BUSINESS WIRE)--Rocket Fuel (NASDAQ:FUEL), a leading programmatic marketing platform provider that uses artificial intelligence (AI) at Big Data scale to optimize marketing ROI ...

The push for so-called "red flag" laws and stronger background checks is gaining steam amid apparent support from President Trump and Democrats in Congress in the wake of the two mass shootings in El ...

In the wake of the deadly mass shootings in El Paso, Texas, and Dayton, Ohio, officials are talking about giving consideration to studying stronger measures on gun control. One of the primary ...

Amid grief and outrage after 21 people were killed in a school shooting in Uvalde, Texas, Tuesday, federal lawmakers say background check and red flag legislation could be on the table. Many senators, ...

When an online negotiable-price vacation package was presented against a blue background, research subjects made a “best offer” of $712, on average—but they went only as high as $684 when the ...

A new study shows the color red may make women more attractive to men. Researchers at the University of Rochester, led by Andrew J. Elliot, PhD, carried out five experiments to see if what they call ...

Single women going to New Year's Eve parties this year may want to try wearing something red if they want to meet a partner. A new study has found that the color makes women seem more attractive to ...