Seven studies for designers and marketers about the complex and bizarre science of the color red.

A beetle of the species Pygopleurus chrysonotus on an Anemone pavonina flower in Greece. The beetle can do what other insects cannot: see the color red. Credit: Johannes Spaethe / University of ...

Professor Charles Spence says a red plate seems to trigger a "danger signal" to the brain, causing you to eat less of what's on the plate.

Effect Of Colors: Blue Boosts Creativity, While Red Enhances Attention To Detail Date: February 6, 2009 Source: University of British Columbia Summary: A new study reconciles a debate that has ...