Dive deep into Blue Ocean vs Red Ocean strategy, comparing market-breaking innovation with real-world examples.

In the 1999 sci-fi action film, The Matrix, computer hacker Neo is asked by rebel leader Morpheus to choose between two pills. Morpheus says, “You take the blue pill . . . the story ends, you ...

The six red ocean traps are the explicit and implicit assumptions managers often act under in setting out to make market-creating strategic moves. The trouble is, instead of helping in the creation of ...

Renée Mauborgne of INSEAD explains how a landmark idea is evolving. She is coauthor, along with W. Chan Kim, of “Blue Ocean Strategy, Expanded Edition (2015).” ...