Search engine marketing success comes from good research. By applying research to understand your competition and target audience, your optimization efforts will succeed. Remember when homework ...

According to a recent research study by Forrester, 71 percent of consumers begin their journeys by using a search engine to discover new products and services (initiation), and 74 percent reported ...

As brands and their marketing departments deploy strategies to capitalize on record ecommerce spending — which soared to $586.92 billion in 2019 — new research from leading provider of brand ...

Design of Search Engine Services: Channel Interdependence in Search Engine Results. By: Benjamin Edelman and ... The authors consider implications of these findings for competition policy and for ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Search engine marketing (SEM) is still a key element for increasing visibility and ...

Other key findings in the report: Asked which search engine they use most often, 83% of search users say Google; Half of adult search users (52%) say search results have gotten more relevant and ...

However, this is not as easy as it sounds as search engine marketing is an intricate process. Today, I will share six useful tips to ensure success in search engine marketing. So, without further ...

71% of respondents said that Reddit is the best social media platform for finding quick and specific answers to their questions.. Reddit’s Role in the Purchase Journey. Reddit’s research shows ...

Adding relevant statistics, quotations and citations can boost content visibility in generative engines by up to 40%, according to a recent research paper. That finding comes from a paper titled ...

Research Study Findings: Multi-Location Brands That Consolidate Local Marketing with SOCi Achieve Efficiency Gains, Business Growth, and Customer Loyalty Provided by PR Newswire Jun 3, 2025, 2:00: ...

An infographic (below) covers key findings from the research. It compares the global Web traffic for the top 10 search engines with the global Web traffic of the top 10 AI chatbots, and it looks at ...

The report revealed consumers trust Google for local business search (93.2%), while AI seeks to improve accuracy and address human touch concerns.Youtech’s data highlights opportunities for businesses ...