A key part of Roku’s sports strategy comes around sport-specific or league-specific zones. Beyond its overall Roku Sports ...

Roku has announced that Lauren Benedict will join the company as Vice President of Global Advertising Sales and Partnerships.

They'll also be eyeing new initiatives from Roku, including team-ups with retail partners to allow for instant shopping while viewing content.

New innovations include Roku Data Cloud, which lets partners access, analyze, and leverage Roku's proprietary TV data; Roku Exchange, which is used to maximize the performance of advertiser ...