The Rooster brand, ubiquitous in the U.S., is now being exported to Thailand, where Sriracha was born. But many Thais who taste the U.S. version are not impressed. "I wanted to gag," says one.

April 23, 2014— -- Could a new green sriracha unseat the famous red rooster sauce as a favorite condiment of spice lovers everywhere? Midori Green Sriracha, sold by N.Y.-based Musahi foods ...

Bottles of a leading brand of Sriracha hot sauce are suddenly hard to find, driving up prices for them as high as $150 — but there are alternatives to opening your wallet that wide.

The Rooster brand, ubiquitous in the U.S., is now being exported to Thailand, where Sriracha was born. But many Thais who taste the U.S. version are not impressed. "I wanted to gag," says one.

Bottles of a leading brand of Sriracha hot sauce are suddenly hard to find, driving up prices for them as high as $150 — but there are alternatives to opening your wallet that wide.

The Rooster brand, ubiquitous in the U.S., is now being exported to Thailand, where Sriracha was born. But many Thais who taste the U.S. version are not impressed. "I wanted to gag," says one.