Macworld Apple generally knows what it’s doing when it comes to industrial design, but the company’s latest reported decision is causing more than a little confusion among Apple fans and pundits.

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Ray-Ban introduces a trio of sunglasses made in Japan, featuring frames built from beautifully-finished titanium.

Expected to debut later this year, Samsung‘s first tri-fold phone could feature a titanium frame and a Snapdragon flagship in all markets, though one commonly expected feature might be missing.

Samsung Galaxy S24 series may feature Titanium as the company is planning to use the new metal to build the frames of the phone. The Korean giant already uses Titanium in its smartwatches.

The iPhone 17 line will feature notable design changes, including a shift to having only one model use titanium—and it’s a surprising choice.

Now there is a third option joining the Allroad range with a titanium frame the latest addition. The Allroad Ti combines traditional titanium frame building techniques with a modern twist.

Samsung’s entire Galaxy S24 line-up has leaked ahead of its purported January 17, 2024, Galaxy Unpacked unveiling in San Francisco.