Given the confusion surrounding the announcement, Alphabet's visual identity plays a vital role helping people understand the differences between the two companies. Whereas Google’s goofy logo ...

Paul Munkholm found the new logo and the Alphabet name confusing in general.”First is the name Alphabet. There’s not a clear branding or verbal link to Google or to the other entities.

We first got a glimpse of it in the Alphabet logo. The last time Google updated its logo was in 2013, when it dropped the shadowing for a flatter look. This sans-serif design is the biggest visual ...

SAN FRANCISCO (AP) — Google is refining its famous logo as it prepares to become a part of a new holding company called Alphabet. The revised design unveiled Tuesday features the same mix of ...

Google’s new logo ushers in Alphabet era Google on Tuesday unveiled a brand new visual identity in the first major redesign in 16 years. Staff Writer. Updated 2 Sep 2015, 09:43 PM IST.

The moonshot group drops its “Google” branding, evolves into an Alphabet incubator. ... It dropped the "Google" and is just "X" now, and you can see the division's big yellow X logo above.

SAN FRANCISCO (AP) - Google is refining its famous logo as it prepares to become a part of a new holding company called Alphabet. The revised design unveiled Tuesday features ...