The sales funnel is nearly a hundred years old, but despite frequent reports of its death and surprisingly little evidence that it reflects how advertising actually works, it’s never been more alive.

A sales funnel, also known as a purchase funnel, is a model that illustrates the theoretical customer journey toward the purchase of a product or service. This concept is called a funnel because ...

The concept of the sales funnel goes back a long way. It is widely regarded as the first formal theory of marketing and, as an idea, it precedes the invention of TV, cinema, the internet and mobile ...

After more than 100 years of use, it’s not that the funnel concept is obsolete; it was just never the right way to model the problem in the first place.

It means that today, sales and marketing must work under the same process and plan -- not a sales funnel, not a marketing funnel, but a "smarketing" funnel. Yes, smarketing.

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One of the core concepts in the digital marketing industry is the sales funnel. While odd sounding at first, this single core concept can take a business from virtually non-existent and unknown to ...

We all love the concept of a sales funnel. Maybe that’s because it makes selling seem so easy. Your potential buyer shows some interest in your product or service and–whoosh!–they’re ...

Tarek Abdel Salam - طارق عبد السلام DUBAI, DUBAI, UNITED ARAB EMIRATES, June 17, 2025 /EINPresswire / -- While sales funnels have long been a Tuesday, 02 January 2024 12:17 GMT عربي ...