The first part of the funnel is about showing the potential client's needs. You can do this via social networking sites, blogs, landing pages, public relations, infographics and video materials.

B2B companies can and should use webinars during the entire buyer's journey, not just at the top of the sales funnel. In fact, webinars work to retain B2B buyers after the sale, too.

From awareness of your brand or business via social media, to influencer recommendations, all customers generally need incentives to purchase. This makes aligning your content strategy with your sales ...

Are you concerned about your sales funnel dying? The experts are MarketingProfs will show you how to bring dead leads to life through effective nurturing.

To make marketing sales-focused, marketers must take a sales-first approach to create content. Here are two key tips to follow. 1. Create content with the funnel in mind.

A strong digital marketing presence fills the top of the sales funnel with qualified prospects, and a coordinated marketing automation platform helps track success. Baby boomers who were the ...

Check out the below infographic and consider how the social media funnel aligns with your strategic approach.

First, a sales funnel operates differently from a sales pipeline, which is the visual representation of where your prospects are in the sales process, from lead to closed/won (or lost).

What is the influencer marketing funnel? The purpose of an influencer marketing funnel is to track how your influencer campaigns impact your consumer touch points and buyer’s journey.

Is your sales funnel designed to hook your audience in under 5 seconds? With modern attention spans, it needs to be.