Confirmation bias happens when you unconsciously focus on ideas that match what you already believe. Possible reasons include wishful thinking, anxiety, info overload, and the need to protect ...

With systematic sampling you can then select the points to monitor but this can introduce bias. Random sampling eliminates bias by generating the points randomly. Now you need sampling tools.

The sample ballot presented on the website for the Palm Beach County Supervisor of Elections reeks of blatant bias on one of the most controversial constitutional amendments proposed. For ...

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...