The brand is Santa Cruz Skateboards, a division of NHS Inc., which is celebrating its 50th anniversary this year as a purveyor of skate culture in its namesake city and beyond.

Started in the ‘70s, Santa Cruz Skateboards embodies all the tenets of Santa Cruz: challenging authority, resourcefulness, and a passion to create.

PHOTOS: Santa Cruz skateboard murder case. His accused killer is 26-year-old Jeremiah Long. The night he was slain, Powers was confronted by a hostile group of homeless people, witness Michael ...

Santa Cruz Skateboards Drops Raw Clips from Their 50-Year Anniversary Celebration. Story by Brian Blakely • 3mo. 50 years in the skateboarding world is a huge accomplishment.

After over 49 years of skateboard production Santa Cruz Skateboards will be celebrating their 50th Birthday, and what better way to do so than to throw a birthday party at the Santa Cruz beach ...

This isn’t Pokémon’s first foray into skateboards, as there’s the enormously popular Bear Walker collab that you can still buy today. However, the Santa Cruz match-up went a step further ...

-- A Santa Cruz skateboarder broke the world record for fastest speed ever recorded on a skateboard. On Aug. 29, Kyle Wester reached a blistering 89.41 mph. Santa Cruz Skateboards provided video ...

Jägermeister, in partnership with the iconic US label Santa Cruz, has launched a limited three-piece skateboard and fashion capsule collection. At the heart of the collaboration is the re-issue ...