Chinese industrial-scale scam centers are bilking Americans of more than $5 billion each year and giving Beijing a pretext to ...

This is a valuable study on how past sensory experiences shape perception across multiple time scales. Using a behavioural task and reanalysed EEG data, the authors identify two unifying mechanisms ...

The Perception of Influence vs. Actual Influence With everyone being a content creator, the line between true influence and less-than-true influence has been blurred.

University of Leeds psychologists report that stress appraisal and perceived stress act as key conduits linking childhood ...

Corporate home buying continues to climb. Institutional investors bought 15 percent of U.S. homes for sale in the first quarter of 2021, which climbed to nearly 27 percent by early 2025. In some ...

On a smaller scale, influencers and microinfluencers have great reach for brands looking to get their products in front of the masses. But how do you cultivate your own influence as a brand?

Businesses must leverage their spheres of control, influence, and concern for maximum positive impact, writes Forum for the Future's Charlie Thorneycroft Businesses face two limiting beliefs when ...

We're witnessing the birth of what researchers call "personalized persuasion at scale"—a phenomenon that fundamentally alters the landscape of human influence and decision-making.