A new study shows Snapchat quietly outperforming rivals in ad efficiency, offering ecommerce brands a surprising edge.

Google is making AI Max a requirement for using brand controls in new Search campaigns, tightening its push toward full ...

Search engine marketing is one of the most effective digital marketing strategies to grow your business. Having top search engine rankings and getting traction from your audience organically ...

Perplexity AI is slowly growing its ad business. Its main ad product is 'sponsored follow-up questions,' and it recently introduced a perks program.

In 2025, Search Advertising reaffirms itself as one of the most profitable and prioritized pillars of digital marketing. According to data from the latest Statista study, this segment will attract ...

Google faces £7 billion legal claim over search engine advertising - The UK’s Competition Appeal Tribunal has ruled the case can move forward to trial.

Google, already facing a possible breakup of the company over its ubiquitous search engine, is fighting to beat back another attack by the U.S. Department of Ju ...

Google's search ad market share in the US could fall below 50% for the first time in a decade. Perplexity AI, meanwhile, says it is attracting "top-tier" advertisers. Google is facing a challenge to ...

Travel marketing evolve with AI tools like Ahrefs—learn how brands stay visible as discovery shifts from search engines to ...

Their conversation, rich with insights and forward-thinking perspectives, highlighted the dramatic changes and surprising developments in search engine optimization (SEO) and pay-per-click (PPC ...