The seashell bra is fast becoming a campaign favorite. In fact, fellow model-slash-entrepreneur Hailey Bieber wore a bikini top made out of seashells for Rhode last January.

Madonna's Daughter Lourdes Leon, 21, Walks in NYFW Wearing Risqué Seashell Bra and Unshaven Legs. The 21-year-old models a seashell bralette on the NYFW runway ...

Hailey’s Seashell Micro Bra. To introduce her new balm-to-lather cleanser, Bieber posed beachside in several bikini-focussed outfits. Shell-like tops are nothing new, especially for fans of ...