Google searches for "Sephora kids" have risen by 160% this month, while interest in "kids skin care" is up by 130%. People are also investigating favorite brands, with queries like "Is Glow Recipe ...

they don’t need it and it disrupts the natural barriers kids have on their skin,” said Carlson. We reached out to Sephora and one of the brands Tong called out for a statement and have not ...

Skin care is a fast-growing phenomenon among Gen Alpha, typically defined as those born from 2010 and on. Dubbed “Sephora kids”, the tweens and teens have been buying up products from buzzy ...

The bill follows the popularity of the "Sephora kids" trend ... which can damage the skin's barrier. These kids, usually girls, have been thrust into the spotlight for showcasing their product ...

While the growth of the overall beauty category may be tempering, Piper Sandler's biannual Taking Stock With Teens survey indicates beauty spend is soaring not just among teen girls — but boys, too.

As a beauty editor, I spend lots of time browsing Sephora’s virtual aisles for the best skin care, makeup and hair care products. For purchasing, though, I try to time my big beauty shopping hauls to ...

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or ...