Use Game of Thrones to Shape Your B2B Marketing Plan. By Kim Ann King. Tuesday, April 21, 2015. A bit of binge watching has helped me realize that the world of “Game of Thrones” is a lot like the ...

2021 has been a turbulent year for B2B marketers from a data perspective. ... How the shifting data landscape will re-shape B2B marketing in 2022 Jump to Article. 4 min read. Opinion, 30/11/2021 ...

10 trends that will shape B2B marketing in 2024. Marketing expert Robert Heldt shares his insights into the key trends that will sweep the B2B landscape across APAC in 2024, including a focus on CX, ...

With much of the year still ahead, 2018 is proving to be an active year for B2B marketing, ... Four Trends That Will Shape B2B Engagement In The Second Half Of 2018.

Unification means sharing priorities, building programs together and measuring success in a connected way. It means showing up for the buyer as one brand and one team.

This approach doesn’t quite translate to B2B. With only 5% of target buyers in-market at any given time, the B2B buying cycle is months-long and reliant on trusted relationships, so the greatest ...

In 2025 and beyond, businesses that embrace personalization will be best positioned to succeed in the evolving B2B landscape, driving growth and long-term success. More Resources on Personalization in ...

AI twins and AR product demos: a digital-first approach is a very different thing from what it used to be. So, asks Mike Blake at Ledger Bennett, does your B2B strategy need a revamp?

Business-to-Business marketing, known as B2B marketing, is when a corporation sells directly to other businesses or organizations, as opposed to the end customer in B2C selling. When it comes to ...

Let’s face it — content is at the core of modern marketing communications. Content that is useful, helpful or entertaining will win mind-share and wallet-share as we move ahead into a ...

B2B go-to-market (GTM) leaders say their top priority in 2024 is to strengthen alignment among their teams, according to recent research from Aptitude 8 and Ascend2. The report was based on data from ...