When you’re just starting out in skateboarding, everything is new and exciting. Every push, every new trick, every slam.

In celebration of SGA's efforts, Boston-based sneaker sponsor Converse projected the guard's signature Converse logo onto buildings across Bean Town like the bat signal—including the TD Garden, home ...

Ben Chehebar recently founded his own soccer shoe brand, Eleven. But taking on industry giants will not be an easy task.

Shaquille O'Neal trademarked his Dunkman logo for $60 while he was still in college and that's why he was able to use it even when he changed shoe brands.

The New Balance 471 is a brand-new everyday sneaker inspired by the 320, which launched in 1976 as the company's first shoe to feature the "N" logo on the side. That mark is now a ...

Both shoes also feature the UGG and AMBUSH logos, signifying the new UGG collaboration with designer YOON, who leads the AMBUSH brand. But because this new UGG AMBUSH Collection is a new take on ...

Every running brand has a black sheep in the family. For Nike, it’s a shoe called the Streakfly, which you’ll find tucked away in the discount bin of the nearest outlet store (if you even know to look ...