Logos are designed to be simple, memorable, and instantly recognisable. But behind their clean shapes and colour palettes, many of the world’s most famous logos contain hidden messages, symbols, and ...

Prospects of the logo/graphic/"visual identity system" being successful look a bit more complicated. Reach Dave Boucher at 615-259-8892 and on Twitter @Dave_Boucher1 .

Admittedly, slanting letters have become a bit dated, and simple-is-beautiful is a design favorite right now. Neither a lack of slanting nor simplicity means a logo has to be boring, though, and ...