Their original logo with the hockey stick in the blue field and green outline was classy and simple. Their next logo was a bit more hard-hitting and obvious, but still well designed.

As the Paris 2024 Olympics comes to a close, Newsweek is looking back at the best and worst Olympic logos and mascots of all time.

But when the conversation turned to uniforms, the kind with a number and a logo, Skubal had much stronger feelings. The ...

As the Paris 2024 Olympics comes to a close, Newsweek is looking back at the best and worst Olympic logos and mascots of all time.

4 Ways to Use Elegant Simplicity in Your Branding As Einstein said, “If you can’t explain it simply, you don’t understand it well enough.” That goes for your brand.