Smokey Bear turns 70 and gets makeover 04:17. He goes to work in blue jeans and utters only one sentence, but his message is loud and clear -- "Only you can prevent wildfires." ...

— Smokey Bear (@smokey_bear) June 1, 2016 Advertisement Perhaps the U.S. Forest Service will take a page out of the Army’s playbook; already the U.S. military uses VR to train soldiers for combat.

Happy birthday, Smokey Bear! On Friday, the legendary mascot of the U.S. Forest Service officially turns 75 years old — though you’d never guess his age from that bear-y handsome face.

For Smokey Bear’s 75th birthday, a new digital ad campaign aims to reach younger Americans. Smokey also must maintain the same look: His eyes are always dark brown, his jeans are always blue and ...

Now, Smokey is a social media connoisseur and prolific blogger, with accounts on Facebook, Twitter (Smokey_Bear), Instagram, YouTube and Flickr. He has more than 300,000 friends on Facebook and ...