Apparently, fires aren't the only thing Smokey Bear is passionate about though; his recommendation for a personalized belt buckle could really tie the whole costume together for $92.

Happy birthday, Smokey Bear! On Friday, the legendary mascot of the U.S. Forest Service officially turns 75 years old — though you’d never guess his age from that bear-y handsome face.

Smokey Bear, the recognizable mascot of wildfire prevention in the United States, turns 75 Thursday. The U.S. Forest Service started the campaign in 1944 and used it to educate the American ...

Outdoor brand Filson launched a Smokey Bear-themed collection Friday, commemorating the 75th anniversary of the iconic firefighting mascot. Filson — once the official manufacturer of uniforms ...

Smokey Bear's 74-year-old message -- while imperfect -- remains relevant in an increasingly fire-damaged nation.

The iconic United States Forest Service mascot known as Smokey Bear turned 80 on Aug. 9. News Sports Hookem.com Austin360 Opinion Advertise Obituaries eNewspaper Legals. STATE. How old is Smokey Bear?

Smokey Bear picked as next space crew's mascot April 25, 2012 / 11:34 AM EDT / AP (AP) STAR CITY, Russia - An American astronaut heading to the International Space Station has chosen Smokey Bear ...

Smokey Bear has taken to his socials to share each piece of his infamous look, just in case anyone is in need of a last-minute Halloween costume. As the biggest advocate of outdoor fire safety ...