Persuasion on social media involves deliberate attempts to influence others through communication. The Elaboration Likelihood Model (ELM) is a useful framework for understanding how messages ...

This discussion will unfold under three parallel perspectives: a) the theoretical and empirical grounding of models, b) the socio-historical context of developments; many social influence models came ...

Social influence gets messier. Previous studies suggest that vmPFC is also involved in decision-making that incorporates social influence, but so far few people have traced how one mind can change ...

Foreign influence campaigns, or information operations, have been widespread in the run-up to the 2024 US presidential election. Influence campaigns are large-scale efforts to shift public opinion ...

Social influence model and electronic word of mouth: PC versus mobile internet. Shintaro OkazakiUniversidad Autónoma de Madrid. INTRODUCTION. Information derived from non-commercial sources is ...