Social media has provided multiple platforms where businesses can brand, advertise and ingratiate themselves with their ...

A shift in consumer behavior suggests that brands may need to rethink their approach to social media marketing.

The next time you turn on that TV, walk by that out-of-home ad or flip through those Amazon product pages, take a look at the ...

With the right technology and strategy, marketing leaders can now demonstrate exactly how creator partnerships drive business ...

Best practices for companies to comply with the Federal Trade Commission’s (FTC’s) guidance on social media influencer ...

In today’s digital-first world, AI is reshaping how B2B marketers connect with their audience. In an environment where success hinges on data-driven insights, AI arms marketing teams with the power to ...

To many nonprofit managers, marketing equals fundraising and nothing more. But your organization exists for more than just bringing in donations. By using social marketing methods, you can boost the ...

Does triggering certain emotions increase willingness to pay for sustainably produced food? On social media, emotional ...

Social media users unknowingly participate in marketing experiments, but flawed algorithms skew A/B testing results, ...

Set up a simple welcome email. When someone subscribes to your newsletter, welcome them with an email reminding them why they signed up or deliver what you promised. Engage new subscribers by ...