The Social Proof Theory, popularized by psychologist Robert Cialdini, maintains that a person who does not know what the proper behavior for a certain situation is will imitate what people are doing ...

Social proof theory tells us that everyone hesitates to help because each individual in the group imitates the behavior of all the others. If everyone else is passive, each bystander will ...

Social proof theory tells us that everyone hesitates to help because each individual in the group imitates the behavior of all the others. If everyone else is passive, each bystander will ...

Weinschenk had a very interesting response. She referenced Robert Chialdini's ideas on social proof (theory of social validation) and stated: "When we are uncertain about what to do we will look ...

As a concept, social proof is one we all probably recognise. In short, it’s the phenomenon centered around the fact that individuals often do the things they see other individuals doing.

And it just doesn’t seem to take. It adds further ballast to my working theory that climate blowhards are aloof to social proof. By climate blowhards, I mean entrenched political and business leaders ...

But the strike did get me thinking about new work applying “social proof” […] More » Our donors have helped This Magazine stay in the truth-telling and muckracking business for over 50 years. Your tax ...