As artificial intelligence becomes increasingly embedded in everyday products, the way we define and design experiences is ...

This is known as social proof and has been impactful on growing Canva, a DIY design platform from Australia, to a recent valuation of $345M.

The importance of social proof in marketing: Is your brand getting it right? Here are six strategies for using social proof to gain customers, build brand recognition, and boost sales.

Opinion | Can social media UX teach us humility? A San Francisco-based UX designer proposes easy-to-use Twitter tools that encourage users to admit to a mistake and receive forgiveness as positive ...

From FOMO and "liking," the more subtle ways we participate and relate to content online can be used for marketing to the psychology of your audience.