From soft girl to indie, niche fashion aesthetics are taking over in a huge way—and we're very much into it. No matter how you're feeling on any particular day, there's an entire sartorial subculture ...

I blend a strong academic background in history (bachelor's and master's) with a passion for storytelling. A history geek at heart, I thrive on weaving narratives and enjoy the charm of classical ...

Cozy, bookish, and complete with a cup of tea and a sweater vest. These are just a few buzzwords to describe the Dark Academia aesthetic that has taken on a life of its own since its inception in 2015 ...

These days, it feels almost impossible to scroll through social media without seeing a photo or video that features a nod to the Y2K or McBling aesthetics. It could be a frosty eyeshadow, dangerously ...

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Gone are the days when make-up trends would emerge from movies and runway shows. Today, inspirations come sources like OTT shows, TikTok and Instagram. This also means that new trends emerge every ...

Move over vanilla girl, there's a new TikTok tribe in town. She's a soft girl, wearing head-to-toe pastels with a smattering of faux freckles painted over rosy pink blush and butterfly claw clips in ...

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