What keeps consumers hooked on high sugar soft drink? Advertising, of course. But why are some consumers more adept at ignoring these cues than others? A new study from Flinders University ...

An advert by Trip drinks has been banned for making unauthorised claims it can "help you feel calm". The ad for the drink, ...

A new ad campaign designed to show kids there are healthier options to drink also takes a few swipes at the Coca-Cola Co. Updated: 5:32 PM EDT Oct 22, 2013 New childhood obesity ads focus on soft ...

For years, New York City has campaigned to reduce sugary soft drink consumption. Its latest ads, plastered all over New York's subways, compare sugary drinks with globs of fat and packets of sugar ...

President Donald Trump says that Coca-Cola had agreed to use real cane sugar in its flagship soft drink in the U.S. at his suggestion. The switch from high-fructose corn syrup in Coke sold in ...

Ribena’s latest campaign, ‘There’s No Taste Like Home,’ plays on nostalgia, depicting how, for many people, the soft drink is a vivid reminder of childhood and brings a comforting sense of ‘home.’ ...

Kingsley Beverages UK has launched its value own- brand ‘Kingsley’ soft drinks in Heron Foods to target heatwave spenders.

The Indian soft drink industry is expected to return to a growth rate of over 10 per cent next year, which is impacted in the ...

The epic battle between Coca-Cola and Pepsi has sparked countless debates, but now, a fascinating new study is settling the score, state by state. Beyond just brand loyalty, discover which iconic soft ...

Richard Hall, chair of FoodBev Media, revisits the world’s top soft drinks brands a decade on, and uncovers a range of dramatic shifts in global brand power.

The math is easy. This is the future. Arguing about AI ruining the nostalgic feeling of a soft drink ad during a holiday season that never gets cold.

Sprite said “Obey Your Thirst.” America listened. The lemon-lime beverage is now the nation’s third-favorite soft drink, surpassing Pepsi for the first time last year. Only Coca-Cola and Dr ...