Can machines come up with plausible sounds effects for video? Recently, MIT's artificial intelligence (CSAIL) lab created a sort of Turing test that fooled folks into thinking that machine-created ...

The sights and sounds of winning on a slot machine may increase your desire to play -- and your memories of winning big, according to new research. The sights and sounds of winning on a slot machine ...

There’s a reason casinos give the free buffets to regular slot players – the machines take their lunch money. A study conducted by Canadian researchers showed that people responding to the bells, ...

Quoting Wes Harrison, otherwise known as ``Mr. Sound Effects,'' isn't that easy. The grammatical concept of ``onomatopoeia'' -- the formation of words by imitating sounds'' -- comes to mind. But even ...

The sights and sounds of winning on a slot machine may increase your desire to play--and your memories of winning big, according to new research by University of Alberta scientists. The study, led by ...