The Like button also has created an epidemic of emotional problems, especially among adolescents, who feel forlorn if their posts are ignored and narcissists whose egos feast on the positive feedback.

A new book, “Like: The Button That Changed The World," delves into the convoluted story behind a symbol that's become both the manna and bane of a digitally driven society.

Hollywood’s role in the Like button’s saga . And when Goodson was noodling around with his thumbs-up and thumbs-down gesture, it didn’t come out of a vacuum.

Although Facebook is the main reason the Like button became so ubiquitous, the company didn’t invent it and almost discarded it as drivel. It took Facebook nearly two years to overcome the ...

A new book, “Like: The Button That Changed The World," delves into the convoluted story behind a symbol that's become both the manna and bane of a digitally driven society.

Like it or not, the button has served as a creative catalyst, a dopamine delivery system and an emotional battering ram. It also became. Log out Log in Register MyAccount SUBSCRIBE NEWSLETTERS.

Like it or not, the button has served as a creative catalyst, a dopamine delivery system and an emotional battering ram. It also became an international tourist attraction after Facebook plastered ...