In an unexpected twist in the world of sports marketing, Elon Musk's mother has made headlines by joining the Innovative Elite Culture Agency and investing in Ling Shi Power Sports Culture Development ...

If you're a woman and aspire to work in sports, what options do you have? Like many women before her, surely, Jacquelyn Dahl ...

Sports marketing has evolved into a significant aspect of global business, demonstrating remarkable growth and resilience ...

A top executive search firm breaks down in-demand jobs in sports in 2025, from marketing roles to openings on women's teams.

NWSL expansion team BOS Nation FC will be changing its name after backlash to a marketing campaign it tried to launch back in ...

Jacquelyn Dahl speaks about her marketing agency, 1Up Sports Marketing, managing the business dealings of Patrick Mahomes ...

Inmar Intelligence said the N.C. Courage partnership marks the launch of a dedicated sports business platform for Inmar, with ...

In this week's SBJ Marketing newsletter, Terry Lefton looks at date behind big brands putting even bigger dollars into ...

The exec details a deal with basketball league Unrivaled and shares lessons learned from the brand’s 10 years at the PGA’s Players Championship.

Collaboration, inventiveness, resourcefulness are the positive hallmarks for memories of the pandemic for marketers.

Sky Sports is focused on bringing new audiences into the fold through its marketing efforts, says marketing director Dave ...

In a surprising move that highlights the intersection of familial ambition and sports marketing, Elon Musk's mother has recently signed a contract with Innovative Elite Cultural Brokerage (Beijing) Co ...