Mater Dei partners with PlayFly Sports, a marketing company that works with professional teams, colleges such as USC and the ...

Among all of the chaos currently circulating within the sports world, we often forget that three years ago women’s college basketball was able to use the trademark “March Madness” for their postseason ...

More marketers are leaning into the rising popularity of women’s sports. This collection of the best recent sports marketing ...

BERWYN, PA — Playfly Sports has officially announced the acquisition of Paragon Marketing Group, a top-tier sports marketing ...

In a rare move for high school sports, Mater Dei High School, a private Catholic school in Santa Ana, Calif., signed a ...

Elliott Hill has made his strategy for turning around Nike Inc. very clear in his first five months as chief executive ...

Sports marketing has evolved into a significant aspect of global business, demonstrating remarkable growth and resilience ...

Mater Dei High School in Santa Ana, a ritzy private school known for its athletics, signed a landmark multimedia rights deal ...

Subway activated its NFL rights by supporting the NFL’s flag football and Play 60 youth platforms. The QSR also used costly ...

The growth of Name, Image, and Likeness (NIL) deals has taken another massive step. High school athletics are growing with NIL deals, and now a Southern Califor ...