Sprite will also have a revamped logo and packaging design. REUTERS. Coca-Cola Consolidated is working with reprocessing company R3CYCLE, whose CEO Julian Ochoa touted the benefits of clear plastic.

Sprite will no longer use its recognizable green bottle, with Coca-Cola announcing its brands will switch to clear plastic that is better for recycling into new bottles.

Lippincott created the name Sprite for the Coca-Cola Company’s lemon-lime soft drink in 1961. The word means “elf, fairy, or goblin,” and comes from the Latin spiritus, for spirit.

Huge "Sprite" logos are stamped into the landscape below. But brand visibility is also given maximum screen time through another gameplay tweak: unlimited lives. While Xevious was a hit in Japan ...

ATLANTA -- Coca-Cola Co. is targeting teenagers with its new Sprite campaign by focusing on the "intense" drinking experience the beverage provides, according to an Advertising Age report. The ...