Staples is reviving its iconic Easy Button used in many advertising campaigns in the 2000s. The office supply retailer based in Framingham, Massachusetts, announced the red button's comeback in a ...

Staples has attempted to increase its online business with its own answer to Amazon's WiFi-enabled Dash button, the Staples Easy System.

Redefining What “Easy” Means for the Modern Consumer and Workplace FRAMINGHAM, Mass.–(BUSINESS WIRE)–In celebration of the Easy Button’s 20th anniversary, Staples is bringing back the beloved icon — a ...

Few marketing tchotchkes have done as well as the Staples Easy Button: Sales of the $6.99 gadget passed the one million mark ten years ago. The iconic red button even shared the stage with ...

Marshall Warkentin is bringing back the Easy Button, just in time for its 20th anniversary. Framingham-based Staples launched the Easy Button, and its catchphrase, “That was easy,” in 2005 to ...

Staples has reached the next phase of its Staples Easy System pilot program, unveiling the new cognitive-enabled “Easy Button” office supply reordering system which integrates IBM’s Watson ...

Looking forward, Staples said it expects only a modest economic recovery in 2010, with second-quarter sales increasing in the low single digits on a year-over-year basis.

Further proving that nothing in life is truly easy, or at least venting some pent-up frustrations at that certain office supply store, Al Cohen has turned the once cute "Easy Button" to the dark ...

Staples’ Super Bowl XXXIX commercial via Interpublic Group of Companies' McCann-Erickson New York shows how a fanciful "easy" button might simplify diaper changing, bronco busting and ...

However, Staples is ready to bring the devices from toy to tool. Easy Buttons will eventually become a tool for automated ordering and reordering of products for sale via Staples' e-commerce portal.