Redefining What “Easy” Means for the Modern Consumer and Workplace. FRAMINGHAM, Mass.–(BUSINESS WIRE)–In celebration of the Easy Button’s 20th anniversary, Staples is bringing back the beloved icon — ...

The Staples Easy Button is virtually useless in the real world — effectively just a desk toy. But its fictional counterpart, featured in the company’s commercials, envisions a idealized button ...

Marshall Warkentin is bringing back the Easy Button, just in time for its 20th anniversary. Framingham-based Staples launched the Easy Button, and its catchphrase, “That was easy,” in 2005 to ...

Struggling to think of ways to celebrate a 20th birthday or anniversary? For Staples, "that was easy." Staples is reviving its iconic Easy Button used in many advertising campaigns in the 2000s.

It’s a cultural icon. The red, plastic “Easy Button” that Staples first introduced as part of a marketing campaign in 2005. It’s not at all uncommon for me find these buttons throughout my ...

Staples’ Super Bowl XXXIX commercial via Interpublic Group of Companies' McCann-Erickson New York shows how a fanciful "easy" button might simplify diaper changing, bronco busting and ...

Few marketing tchotchkes have done as well as the Staples Easy Button: Sales of the $6.99 gadget passed the one million mark ten years ago. The iconic red button even shared the stage with ...

Staples is offering an exclusive promotion: get a FREE Staples Easy Button with any $50 purchase in-store or online (offer valid May 28–June 7, 2025, while supplies last¹). Learn more: https ...

FRAMINGHAM, Mass., May 28, 2025--Staples brings back the iconic Easy Button, redefining what "easy" means for today’s modern consumer and workplace.