Cowboys across the plains quickly recognized its value. It was far superior to the coonskin caps and floppy wool hats they’d worn before. This new hat was all function – and somehow, it looked right.

Those days are long past, but the hat -- and the iconic Stetson -- is starting to make a comeback. On the big screen, John Wayne and James Dean embodied the spirit of the American West.

Bruno Mars ‘ brand Ricky Regal and Stetson reunited for their second collaboration, creating the 10X Straw hat inspired by Western style and the cowboy core aesthetic. The style reimagines the ...

The Stetson Hatters bring one of the most unusual mascot names in college sports to the NCAA men's tournament. In a field with Peacocks, Zips, Lopes and, uh, Beach, that's an accomplishment. And ...

Elon Musk wore a cowboy hat when he visited Eagle Pass, Texas on Thursday. Several X users said that the billionaire was wearing it the wrong way around. A Stetson expert told Insider that the ...

The White House hosted dozens of American companies to showcase their products. The lone Texas company was Stetson Hats, which gave the president a custom-made Cowboy hat.