Strategic narrative, as well as storytelling and other approaches to positioning and messaging, represent new opportunities for businesses of all types to inspire change, connect with audiences ...

In today's business environment, change is the new normal. Renowned management consultant and thought leader Peter Drucker once described our era as an "age of social transformation." For Drucker ...

For several years, narrative organizers and strategic communicators have helped individual and institutional funders to gain a more sophisticated understanding of the ways stories bring emotional ...

Coyotes hope to change narrative with move to ASU, 'strategic plan' to stay in Arizona. By KRISTEN SHILTON. April 28, 2022, 6:09 PM. The Arizona Coyotes are at a crossroads few NHL teams have ever ...

A strategic narrative focuses on the special type of story as to what the company or country stands for . It clearly defines the past performances, current circumstances and outlines the future ...

Incorporating emotion into a narrative allows leaders to evoke those same feelings in others, boosting oxytocin and building trust.While joy may not be a strategy (as critics argue), emotions ...

While there is a growing body of research into narrative strategy, few focus on evaluation of narrative strategy with artists and Culture Bearers. Cultural Power’s in-house Research and Impact Team ...

A version of this article appeared in the Spring 2021 issue of strategy+business. A persistent narrative has grown up over the years about why so many change efforts fail — or at least why they are ...

Narrative change is also not this mysterious thing that cannot be assessed, even though much of the current jargon, with competing, overlapping, and sometimes contradictory terminology used by ...