Apple (NASDAQ:AAPL) has been striving to find new avenues to boost services revenue, and digital advertising has been a key area of growth over the years.The tech giant is stepping up its game to ...

The new Apple strategy comes after its App Tracking Transparency (ATT) features introduced in iOS 14.5 crippled Facebook’s ad business by limiting its ability to track people on the iPhone.

With iOS 26, Apple has made a key strategy shift, and it's one that I think could make for an exciting 12 months.

Apple’s move into theatrical releases just shifted gear with the global success of F1, its Formula One-inspired sports drama starring Brad Pitt and Damson Idris. The film launched over the weekend and ...

Many people may think that Apple's AI strategy is behind the likes of OpenAI, Google, and many more with its AI, according to a recent video by Jon ...

It feels like Apple is heading toward a Samsung-style strategy, with more phone options that are fairly similar but make it harder to get everything in one device. Right now, I can still get it ...

Apple stock is set to rise in 2025 thanks to its AI strategy, according to Wedbush analyst Dan Ives. Ives raised Apple's price target to $325, the highest on Wall Street.

Apple’s bet is that if at least one prestige, can’t-miss show is airing at a time, it can keep its TV+ subscribers happy. That strategy has historically worked for HBO. But time will well if ...

In this article we outline Apple’s smart home strategy for 2025, and explain what this means for the HomePod range. The seamless smart home Apple is planning to significantly expand ...