Children’s Study Home, started in Springfield during the aftermath of the Civil War, rebrands as Helix Human Services. ... behavioral health clinic in addition to an all-new logo and name.

But, according to a UCLA study published last month, nobody can remember what it looks like. Scientists at the university asked 85 students, 89 percent of whom were Apple users, to draw the Apple ...

A study of 2,000 Americans tested respondents on their knowledge of logos and saw the famous yellow “M” symbol of McDonald’s and the Coca-Cola logo also among the most well-known. Nike ...