Who wouldn’t want to be more like Apple? They are, without a doubt, one of the most successful companies of our time. What’s more, we all admit that it is the power of their brand designs that ...

Great logos help sell products. But what kind of logo is right for your brand? Researchers analyzed 597 companies to answer this question. They discovered descriptive logos (those that include ...

Simplicity is the key to creating an engaging, recognisable brand logo, a new study has found. Education marketplace, Udemy, examined 50 logos from companies featured in Fortune’s 2015 ‘World’s Most ...

in the first study, people were asked to look either at something related to Facebook – like its logo – or something else entirely, and then at a Chinese symbol. They were then told to say ...