That something was the Summerfest smiley face logo, one of several pitches made to the operators for the then 2-year-old festival in January 1970. It was inspired in part by Spangler's second wife ...

Summerfest logo “Instead of grading on the A, B, C system, she graded on the ‘happy face’ or ‘sad face’ for the little kids,” said Spangler. Noel Spangler ...

The man who designed the iconic Summerfest smiley face has died.According to a report from the medical examiner's office, Noel Spangler fell at his home last month and later developed COVID-19 ...

The two pitched a series of logo ideas to the still-young Summerfest in 1970, including the now ubiquitous smiley face. Amazingly, Spangler and Grant gave the logo to the Big Gig for free ...

MILWAUKEE (CBS 58) -- The man behind Milwaukee's most famous smile has died.Noel Spangler was the co-creator of Summerfest's smiley face logo, a simple design that has symbolized the festival for half ...

Summerfest unveiled its logo for the festival's upcoming 55th anniversary in 2023.Milwaukee's music festival started in 1968.“55 years of music, food, fun, and unforgettable memories will bring ...

In January 1970, when Summerfest OK'd the logo, The Milwaukee Journal's Douglas D. Armstrong reported, executive committee members called it "simplistic," "European" and "right for the price." ...

MILWAUKEE (CBS 58) -- Summer has ended, but Summerfest is already getting ready for next year. And with it, a new logo. This year marks the 55th anniversary of the music festival -- and the logo ...